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Cum sa-ti ajuti concurenta sa aiba un site mai bun / Felia mea de internet / Oradea, Bihor, Romania

 

Titlul poate părea ilogic, dar dacă-l parcurgeţi o să descoperiţi că are logica lui. Dar haideţi să încep cu începutul: internetul e prin de roboţi (sau boţi, sau crawler-e, sau spider-e – spuneţi-le cum vreţi) folosiţi pentru indexarea site-urilor, pentru a le umple de spam (mesaje şi comentarii nesolicitate), pentru a copia conţinutul, etc., etc. În perioada asta cam oricine ştie puţin php (de exemplu, dar nu este singurul limbaj de programare care poate fi folosit) poate face un robot din ăsta – nu e decît un script sau un program care rulează pe un calculator cu acces la internet. Sau îl poate descărca de pe internet.

 

Oricum, ideea e că internetul colcăie de aşa ceva. Aici afli cum îi foloseşti: Cum sa-ti ajuti concurenta sa aiba un site mai bun / Felia mea de internet / Oradea, Bihor, Romania.

Etichetele:web design, htaccess, site, robot, crawler, spider, server, website, concurenta

Webdesign: Five reasons why you should use Joomla for your website design

 

Joomla is one of the free CMS (Content Management Systems) that gathered a lot of users in the last few years. The number of websites created with Joomla is numbered in a few hundred thousands, so one can say it’s one of the most popular tools to create web sites. The next reasons are only a few why you shoold use Joomla for your website design. You only need a web server that handles php and a mysql database to install this CMS and, after configuring it, to have a functional website. Next you have to add some functions (using the components, modules and plugins) you need and select or create a Joomla theme.

It is user friendly and easy to learn

Even beginners are welcome to use this – it may take longer to find out about all its function but it’s easy to learn. It takes at most a few days to learn it all over. The CMS is rather big (especially when you never worked with other CMSs) because it’s under constant development for some years, but it’s easy to follow the modification made in time – there are availabe online various versions of Joomla.

 

Webdesign Five reasons why you should use Joomla for your website design /Dan-Marius.ro – my slice of internet / Oradea, Bihor, Romania.

Webdesign: How to make your own web site

If you want to make a presence online, with all the advantages and obligation that come from that, you have to get some necessary steps. Depending of your experience over internet they can be easy or they can be difficult, but with the appropriate help everything will be easy and you will only benefit from this activity.

Get your domain name

The first thing you need to do before anything else is to get yourself a domain name. Choose wisely because it’s going to represent you online and must define you: it can be your name, your trademark or business name or your field of activity.

Depending the Top Level Domain (TLDs) you choose (they have their own rules), you will have to pay an annual fee to a registrar for the right to use that domain name or you can buy it “for life” (until you die, the interne dies or you decide to delete it). In some situations you’ll have to buy similar domain name in order to prevent lose of clients or fraud, but you can find more information from tips for registering and choosing the domain name - read them and follow them.

http://www.dan-marius.ro/Webdesign/How_to_make_your_own_web_site/NDAwOA==/

Webdesign: How to design your own web site

 

There are a few steps you need to do if you want a website, you can find them here. After reserving the domain name you may want to design your own website instead hiring someone to do this job for you – the result depends of your webdesign skills. If you don’t want anything important, ust a presentation web site with a few static pages it’s ok to use HTML tags with CSS, but if you want something more complex, such a dynamic website that’s not enough.

The first thing you have to do in designing your website is to choose one programming language (as php, C#, JSP, Java) and a database (MySql, Oracle or others). if you really want to do it youself or to hire an expert web designer to do this job for you, you can use and customize a free Content Managment System (CMS). In the first situation you can get a free CMS to use for (as Joomla - there are some reasone why you should use it, Drupal or WordPress), you configure it and you let people know your website.

 

Webdesign How to design your own web site /Dan-Marius.ro – felia mea de internet / Oradea, Bihor, Romania.

Web design tactics: How to make your website homepage usable and accessible

 

Before starting to enumare what are the factors that make a website good I should tell you that all succesful websites have 2 things in common: they are enjoyable (beautiful colors, great templates that make users to like or love them) and they are (in some degree) simple (the users don’t have to think hard how to browse the site and what are the meaning of every section on the page). The content is varies from one website to another – it’s what you put online – and it’s a completely different story.

As you already know, websites are powerful marketing tools in promoting any business. I’ve already said it a few times so far, I am not going to repeat it. But there are a few factors that improves the quality of your website: visual appealing, accesibility, user friendly and functionality. And it all starts from the homepage, the very first page most of the users usually land when visiting a new website they did not hear about before. If they find your website using the search engines and land on any of your posts, sooner or later they will get to your homepage, the root of your website.

This is why your first page is very important and it needs to be done in a manner to make it simple and very easy to use. Any of your visitors should understand quickly (most of) the structure of your website from your homepage.

Plan your website structure and homepage before you start creating them

When you are having a custom website you can ask for the web designer’s advice, his experience will help you decide the best way your first page should look. If you are getting a free CMS (there are a lot over the internet like joomla, wordpress, drupal and many others) you will have availabe some options about how your homepage should look, but it’s better to ask for advice in this case also.

 

Webdesign Web design tactics How to make your website homepage usable and accessible /Dan-Marius.ro – my slice of internet / Oradea, Bihor, Romania.

Webdesign: Pros and cons of custom website design

 

As you already know (if you don’t know it yet, you better find out before it’s too late) your website is your “face” on the internet, they way to present yourself (as person and/or as business) on the world wide web and it’s going to say a lot about what kind of person are and what kind of business you run. If it’s a good website it will definetly draw attention of your potential customers. If it’s a bad website it will draw attention away from them. It can become a very important piece in your marketing campaign, so its design must be treated with a lot of attention.

When creating a new website you have 2 options: you can get a template from the internet (free or paid) for any of the current free CMS (like joomla, drupal, wordpress and all the others) or you can get some to design it from scratch. Each option has good and bad things, pros and cons that you should consider when choosing the best way for you.

Pros of custom website design

It reflects your ideas

All the existing free CMS on the market are limited in some way or another. Of course, you can add a lot of plugins, components and modules to customize the as you want, but, even so, the final version can be different that you intended it to be. It may not reflect your ideas about what you want to present on Internet.

 

Webdesign Pros and cons of custom website design /Dan-Marius.ro – my slice of internet / Oradea, Bihor, Romania.

Web design basics: How to make your website to be visually appealing

 

Web design basics: How to make your website to be visually appealing #1

It’s not a secret that most users judge websites by their appearance (first) and their content (second). It’s true that your content it’s the most important thing in getting new visitors, but the aspect of the website is the second main reason those visitors will return to read more. Allong with great content, getting your site (or sites if you have more than one) visually appealing will assure the flow the visitors, and in order to be appealing it has (they have) to be user friendly (the most important thing), navigable, attractive and organized.

There are some web designers or website owners that do not care about how their websites looks (not enough or not at all), they are interested mainly in designing and developing websited that function properly.

There are a few tips about how to make you website(s) to be visually appealing:

 

Webdesign Web design basics How to make your website to be visually appealing /Dan-Marius.ro – my slice of internet / Oradea, Bihor, Romania.

Webdesign: How consistency contributes to an accessible website design

 

To start with the basics, consistency makes a website easier to use, to learn and to remember. Every successful website have a great consistency across all it’s web pages, it’s every easy to browse and to find what you want because every user is able to use and understand it. It is often said that consistency provides a balance between accessibility and usability in designing websites.

On the other hand, every web site should be accessible on all the devices with internet connection (that means smartphones, tables, iPads – not only personal computers and laptops). So, besides the standard rules that have applied until just a few years ago (about the browser compatibility), there are new rules a web designer must apply. Their ment is to get a consistent design and to help users to find the website accessible and usable.

Every good and experienced web designer knows that there are 2 layers in design a website: the core content or service (let’s call it the structure of the site) and the display layer (what every users sees). The core of the website should not change from device to device and from browser to browser, it must deliver a consistent content. On the other hand, let’s say a user browse your website using a smartphone and they get a piece of content they want to read or they want to wathc (an article or a video you posted), but they don’t have the time and/or the best connection to do so. Later they can try to finish reading the article or watching the video using a tablet or a laptop – the visual elements of design will be in some parts different (by necessity), but the routes the user tooks to find that specific content must be exactly the same.

 

Webdesign How consistency contributes to an accessible website design /Dan-Marius.ro – my slice of internet / Oradea, Bihor, Romania.

SEO and the content writing services

I often noticed that a lot of web pages (especially the Romanian ones, the area we have the most activity) have a poor content or almont none content. Their search engine optimization on site and off site may be good or even excelent, but the lack of content is a step backward, especially when search engines like Google put accent on the uniqueness of the content.

It’s not a new practice to improve your page with unique content, but a lot of people still don’t know about that: they consider that creating a web page is enough, and with little maintenance and updating information on it they will be the first on Google, Yahoo and Bing in the results list. That’s wrong, and the maintenance/updating the site and it’s content must be continuous in order to be and to remain on the first page of the results list.

We are offering content writing services to improve the quality of your web site. The articles are dedicated to your activity and the products/services you are offering. Contact us to make you a good offer.

The original article and the company providing those services are here.

Butonul Google +1 (plusone)

Recent am început să observ butonul +1 al celor de la Google, m-am “lovit” de el în cîteva locuri de pe reţea… mi-a stîrnit curiozitatea şi am aflat că creatorii lui îl consideră ca prescurtare de la “asta-i destul de mişto” sau “ar trebui să vezi asta” (referindu-se la paginile web-articolele unde apare butonul) şi este folosit pentru a face publică aprobarea noastră (al celor de pe internet) despre locaţia respectivă. Ei consideră că folosirea butonului “plusunu”, împreună cu conexiunile sociale de pe internet, ar putea schimba modul în care vedeţi căutările de pe Google.

În primul rînd, pentru a putea folosi butonul 1 aveţi nevoie de un profil de la Google (ca, de exemplu, acesta), iar ceea ce se introduce folosind acest buton este păstrat într-o zonă de la profil. Această zonă poate fi făcută publică pentru toată lumea sau poate fi folosită doar pentru uz personal, în oricare situaţii este folosită pentru a păstra locaţiile pe care le găsiţi interesante pe internet (un fel de bookmark, dacă ar fi să folosesc un englezism, o arhivă a locaţiilor de pe reţea).

Mai multe informaţii despre acest lucru se pot găsi în limba engleză aici.

Web design and seo services

screenshot from a opensource search engine (op...

Image via Wikipedia

Do you want a web page or a web application? Excelent. Do you have a webdesigner or a web company to create your application? Good. Use them. What about the promotions of your product on the internet after delivery? Usually, the page is realease and that’s all, the webdesigner’s job is done and it is your bussiness to get somebody to promote your page or application and to get it well-known.

It’s the year 2011 Christian era and I started creating pages (professionaly speaking) about 7 years ago. I’ve picked up some stuff about search engine optimization in the last several years, but only lately, since the beginning of the last year, I have started to give it the necessary attention. Several weeks ago I had to make some minor improvements in one older page and I was a little ashamed… it was very poorly optimized for the search engines.

We are offering these services, but I am not going to convince you in any way to come to us… all I want is to give you some piece of advice: the web designing and the seo always work great together. The best pages are the ones that promote theirselves, in the matter of their content, how they looks (the design) and, the most important, their structure. The content and the design will make the people talk about the web page or the web application, but it will not bring it in the first 10 results of the search engines.

There still are companies and webdesigners that offer web development services and seo services, I know at least a few of them. It’s a good way to make some extra money from some clients that have no idea about what is a web page and how the search engines works: to create a web page with a minimum optimization on site and to offer that optimization as an auxiliary service. This works more often than you might think, but the client will always lose something: time, money or both.

So, when you decide to get a web site or a web application put the condition when picking up somebody to work on it: that the product must contain the basics or extended optimization for the search engines on site (integrated in the application).

The article is here and here.

Search engine optimization (seo)

We offer consultance for search engine optimization and we implement this optimization where it does not exists. The web pages we design have the seo integrated, but not all the designers do this and the pages must be optimized later. The sites designed in flash, for instance, are almost not existent for seo. even with the fast improvements from the search engines point of view and these sites have to be helped (further designed in ways that are not always seen by the visitors) to be found easier by the internet users. We offer alternative solutions for this, but you have to contact us to analize your site and to offer you the best options.

The details depend for each project, a list of the clients (and the web pages) to whom we offered consultance or we redesigned to match seo criterias is here. One of our projects for the consulting when web design, software developing and search engine optimization are involved is at http://www.webdesign-software-code-seo.com. We invite you to read more about the subjects and call us.

We are located in Oradea, Bihor county, Romania.

SEO and Webdesign: the URLs and internal linking for a site

 

There are a few things about the internal linking for a site after talking about the friendly URLs. The first is about canonical URLs. Canonical essentially means standard or authoritative, so a canonical URL for search engine marketing purposes is the URL you want people to see. Canonicalization is the process of picking the best URL when there are several choices and it usually refers to home pages. For example, most people would consider these the same urls:

They look very similar, but technically all of these urls are different. A web server could return completely different content for all the urls above. When Google “canonicalizes” a URL it tries to pick the URL that seems like the best representative from that set. Depending on how your web site was programmed or how your tracking URLs are setup for marketing campaign, there may be more than one URL for a particular web page.

The problem most search engine marketers run into deals with domains when they are not setup properly. In these cases the domain URL without the www prefix (e.g. webdesign-software-code-seo) and the domain URL with the www prefix (e.g. www.webdesign-software-code-seo.com) are considered individual web pages. Since both pages may be indexed by the search engines you could get hit for duplicate content and at the very least you would be splitting your link popularity.

The easiest way to protect your site is to redirect all forms of URL your domain to one standard URL – a canonical URL. For example to force the use of www.webdesign-software-code-seo.com instead webdesign-software-code-seo.com or http://webdesign-software-code-seo.com you must have this lines in the .htaccess file (this is Apache specific, if you use IIS the lines should be the same using ISAPI filter).

RewriteEngine On

RewriteCond %{HTTP_HOST} ^webdesign-software-code-seo.com$ [NC]

RewriteRule ^(.*)$ http://www.webdesign-software-code-seo.com/$1 [R=301,L]

This response to the problem is resolved on the server side, just before the script is accessed. One other way to consider the problem is for the web designer to define inside the page a variable that, in our case, is http://www.webdesign-software-code-seo.com and to use is to construct all the URLs inside the page.

 

The previous part of this article says about one way to create duplicate URLs. Another way to obtain such URLs is to when they are generated dynamically and there are flaws in the script. For example, when you generate the URLs from only the title and you put the same (or very similar) titles to your articles you can get the same URLs. I am thinking the words separators (hyphens and underscores, but this is another subject and I will write about it later).

There are websites (like the ones create with the wordpress blogging scripts) that can generate multiple URLs for the same article. Some examples are the following ones:

Although it makes sense to enforce unique URLs for all your web pages inside any site as Google imposes a penalty on suspected duplicate content, it’s not always possible to do so. Google have been introduced a way to specify the unique URL (the canonical URL) of any web page by using a meta link tag. Setting this tag is simple: you first decide which URL you wish to use, and then add this link tag to the <head> section of your HTML page something like the next example.

<link rel="canonical" href="http://www.webdesign-software-code-seo.com/my-blog-post-number1" />

Google claims that this would not be treated as a directive, but a hint that would be honored strongly. Additional URL properties, like PageRank, would be transferred as well.

 

The next important thing are the bad URLs, I mean the URLs on the sites that can not be found, clicked, visited or submitted to social media. It may be a technical problem (server is down, the internet access with problems, etc.) but it also may be a design/maintenance problem: indexed links may disappear from time to time (temporary or for ever).

The technical problems can be solved (and the most of them are solved in time), but the other problem depends entirely by you. When you are designing a page make sure that the URLs in the site does not have flaws and all them are working ok before putting the site online. It’s no fun for a human to have a list of articles on the page and a lot of content in that articles and when he/she tries to access them find a 404 error page because the URL was not created all right, especially when from other part of the site the article can be accessed ok. The search engines acts in the similar ways: if there are bad URLS (404 error pages) the will not index it.

When an article is deleted (from some reasons, depending of the owner of the site), there are 2 ways to react to that from the designer’s point of view: the URL will completely disappear (and the search engines will not find an already indexed URL) or the URL will remain the same and the content will be replace with a message similar with “this article has been erased”. From the search engines neither way is perfect, but URLs appearing and disappearing periodic with no message is not something good.

From the seo point of view, bad URLs are also the one that contains special characters (spaces, apostrophes and other characters like %e2%80%93), but that can be corrected by generating or redirecting to friendly URLs.

 

The internal link structure of a website works in the same way that external links does: in order to build a quality internal link structure a site has to add links on it’s sub-pages and these links need to contain the keyword or search term that is being targeted. There is no limit on how many links from internal sub-pages can be created… there can be 10 pages or 10 billion pages. When the search bot sees these links all pointing to a specific page (no duplicate URLs and no bad URLs) it is going to read the provided anchor text in those links. It will then assume that the page being linked to is important for the anchored keywords.

Deep link building is a good way to separate great websites from the mediocre ones: linking to sub-pages of a website is one of the best ways to grow long tail search traffic. It also is a great way to built up the site authority.

The first step when building deep links is to define the target (or the targets) of the site and them keep them focused all the time. For example, this site is dedicated to web design, software code and seo and you will not find here anything other than that. Usually the web sites are custom to their owner needs, and they have only a few targets (a limited number of subjects for the content and keywords). The bloggers can write about they want, but even they have to customize the subject and the contents of their articles accordingly to what people is searching.

The second step in the process requires the identification of sub-pages that can be used to gain more search traffic and can help boost top level keyword rankings. Top level keywords are very competitive and they usually require substantial link building campaigns to move up in the rankings. A great way to boost the authority of pages that are targeting these competitive search terms is to increase the internal authority of those pages. One way to do this is by adding a contextual link to the sub-page that links to the competitive top level page. Adding deep links that point at these pages will boost their authority. The authority of you site will increase together with the the authority of the pages inside your site.

In one sentence, make the important pages on your site as visible as possible (inside the site and on other pages). For the first part the web designer is the person that can help you (a smart one, with seo knowledge, can even give you some suggestions) and for the second one you should aks the persons that do marketing (or seo marketing) to do this job.

 

The source is here.

SEO and Webdesign: The content of the webpage

One of the most important parts of the search engine optimization is the content. From the human point of view, if you do not have relevant content nobody will stay too long on the page. From the search engines point of view the keywords and the heading tags that are organizing the text are most relevant.

Once you have your meta tags setup correctly you will want to move on to the page content; here you will have to understand the H1 to H5 title tags and the value of these tags on the page. Additionally your content will need to be rich and unique to some point where it is friendly for humans as much for the search engines, being rich and unique is the reason all of them will remember your web site. What’s the point of lots of people accessing your site if all they see is a number of words that mean great things to the search engines but almost nothing to them because they are very common and they’ve met the same sentences and phrases in 10 other places?

The easiest and most basic SEO rule is that the search engine spiders can be relied upon to read basic body text 100% of the time. By providing a spider with basic text content, you offer the search engines information in the easiest format for them to process. Some search engines can strip text and link content from flash files, but nothing can compare with the basic body text when it comes to providing information. You can always find at least one way to add text into a site without compromising it’s functionality, looks and feel.

The content itself should be thematically focused, it means you should keep it simple and clear. When you want to approach multiple topics try to put them on different pages inside the site, it will be clearer for the humans as for the spiders. Keep always in mind that unique topic-focused content for the pages inside your site is a basic seo techniques to make everything simpler but also to improve the quality of your content.

The ways (and some suggestions) how to write the content is another subject, I will approach it some other time. But one thing is for sure: not all of us are gifted to such thing, some are better than other. If you are not satisfied with the content of you site or you don’t know how to write it ask somebody that knows. There are a lot of bloggers and copywriters (people that are writing web content for money) in this big world that can help you.

Heading Tags

The heading tags used to be only the responsibility of the web designer, but since the development of the wysiwyg editors (what you see is what you get editors) you can format you own content a lot better than before. You’ve seen them in wordpress, blogger, blogspot, in any blogging system by the way.

I’ve written already about the choosing of the keywords. Use the heading tags to underline the keywords: many search engines place more emphasis on the text within heading tags, so make sure they use keywords. Use one <h1> tag per page with the most important keywords and use the other head tags (<h2>, <h3>, etc) to provide variations and support the main heading.

 

<h1>Books</h1>

<h2>Romantic books</h2>

<p>… some list about the romantic books and their love stories…</p>

<h2>Adventure books</h2>

<p>… Robin Hood, Robinson Crusoe, The lord of the rings…</p>

<h2>Horror books</h2>

<p>… Stephen King and all the others writers…</p>

Page text and the rest of the content

 

The relevance of your pages is given in some way by the keywords and common phrases the people might find inside them so be sure your pages contain that. Write accordingly to the thematic of the site, but write about what interest others. Be careful about the frequency of your keywords… you want to have them occur at least a few times if possible, but don’t repeat them so much that the copy becomes unnatural. It is important to discretely spread keywords around without making it obvious. Neither keyword should take up more than 12-24% of the entire body text, it is often considered as spam.

Also remember that text contained within images will not be picked up by the search engines, they still can not read that. Only actual text on the page will be indexed.

Do not use too much content right on the front page: the loading time of the page and the redundancy of additional words used will reduce the chance of showing up in relevant searches.

HTML Code Page

In case your website uses a language different than the default of the search engine which your target audience prefers (for example: someone for America or Asia finds something on the web page from Romania) or your website uses special characters unique to that language, make sure to implement the proper HTML codepage tag. The Unicode versions of special characters (HTML encoded characters) are more or less impossible to look up for now in most search engines.

 

Lately, I mean the last few years, when I design pages for my clients I am always telling them to write as much and as good as they can. Mainly my job finishes when the page is fully functionally and the maintenance I do in time is limited to the scripts, and almost nothing about the content of the page. That depends of the project, of course, but I had the chances to see clients adding products to the sites with only few words as description, nothing special. That pages did not have many visitors, only a few people found them using the search engines and the most part of them visited the pages because the advertisement in the “real” life.

Remember this: the content of your page is the best advertiser and the search engines through the structure of the site are it’s tools.

 

The source is here.

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