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SEO and the content writing services

I often noticed that a lot of web pages (especially the Romanian ones, the area we have the most activity) have a poor content or almont none content. Their search engine optimization on site and off site may be good or even excelent, but the lack of content is a step backward, especially when search engines like Google put accent on the uniqueness of the content.

It’s not a new practice to improve your page with unique content, but a lot of people still don’t know about that: they consider that creating a web page is enough, and with little maintenance and updating information on it they will be the first on Google, Yahoo and Bing in the results list. That’s wrong, and the maintenance/updating the site and it’s content must be continuous in order to be and to remain on the first page of the results list.

We are offering content writing services to improve the quality of your web site. The articles are dedicated to your activity and the products/services you are offering. Contact us to make you a good offer.

The original article and the company providing those services are here.

SEO si serviciile de scriere de continut

Am observat deseori că multe pagini web (în special cele românești, zona în care ne derulăm cea mai mare parte a activității) au foarte puțin conținut sau chiar aproape deloc. Optimizarea pentru motoarele de căutare de pe pagină și în afara acesteia pot fi bune sau chiar excelente, dar lipsa de conținut este un pas înapoi, mai ales cînd motoarele de căutare ca Google pun accent pe unicitatea conținutului.

Nu este o practică nouă de a vă îmbunătăți pagina cu conținut unic, dar o mulțime de oameni nu știu încă despre acest lucru: ei consideră că a crea o pagină web este suficient, iar cu puțină întreținere și actualizare a informațiilor de ea vor fi primii pe Google, Yahoo și Bing în lista de rezultate. Asta este greșit, iar întreținerea și actualizarea site-ului și a conținutului lui trebuie să fie continue pentru a fi și, mai ales, pentru a rămîne pe prima pagină în lista de rezultate.

Vă oferim servicii de scriere (completare) de conținut pentru a vă îmbunătăți calitatea site-ului eeb. Articolele sînt dedicate activității voastre și produselor/serviciilor pe care le oferiți. Contactați-ne pentru a vă face o ofertă bună.

Articol preluat de aici.

Search Engine Optimization pentru magazinele online osCommerce

Instalarea unui magazin virtual osCommerce pe serverul vostru nu e greu deloc: poate fi făcut în numai cîteva minute dacă știi ce să faci. Configurarea magazinului este un pic mai greu (mai ales dacă vrei să fie configurat bine), dar se poate face. Unul dintre cele mai importante lucruri pe care trebuie să le iei în considerare cînd faci asta este optimizarea pentru motoarele de căutare a magazinului tău virtual, doar vrei ca să apară pe prima pagina a rezultatelor obținute cu Google/Yahoo/Bing atunci cînd cineva caută produsele pe care le vinzi. Nu-i așa?

 

Seo pentru osCommerce

Optimizarea pentru motoarele de căutare pentru osCommerce nu este o sarcină dificilă dacă ai la dispoziție uneltele bune (modulele seo) și ai unele cunoștințe despre cum trebuie optimizate site-urile osCommerce. Optimizarea nu este chiar atît de diferită de articolele pe care deja le-am scrisaici (în limba engleză), dar este ceva mai specific pentru a se aplica particularităților website-urilor pentru ecommerce (comerț electronic).

1. Instalarea modulelor seo pentru osCommerce

Primul pas după instalarea pachetului original (pachetul osCommerce descărcat și nemodificat) care ar trebui făcut este instalarea cîtorva module seo populare. Nu este nevoie să le instalați pe toate, este de ajuns să fie cîte unul din fiecare categorie, oricare la alegre. Și nici măcar nu este ceva foarte strict: următoarele module sînt cele mai populare, dar dacă consideri că altul este mai bun sau dacă îți place mai mult instalează-l pe acela. Cîteva dintre cele mai utilizate module pentru meta tag-uri sînt cDynamic Meta TagsHeader Tags SEO și Easy Meta Tags, modulele populare care generează URL-uri “prietenoase” pentru motoarele căutare (care să conțină cuvinte cheie și care să fie parcurse ușor de către oameni ȘI de către motarele de căutare) sînt SEO-G (furnizează URL-uri generate automat) și Ultimate SEO URLs.

2. Studiază bine cuvintele cheie (“keywords”)

Ca întodeauna, alegerea cuvintelor cheie potrivite este cea mai importantă parte a procesului de optimizare pentru motoarele de căutare. Cînd faci optimizarea asta ar trebui să iei în considerare următoarele elemente:

Relevanța cuvintelor cheie: magazinul tău virtual este dedicat cîtorva produse și servicii și audienței lor (oamenii care le caută pe internet). Modulele seo avansate folosesc numele produsului, producătorul și/sau cuvintele cheie alese de tine pentru a genera URL-uri optimizate. Folosirea cuvintelor cheie potrivite vă vor aduce mai mulți vizitatori și potențiali clienți, alegerea unor cuvinte cheie aiurea (ca să nu spun proaste) vor face motoarele de căutare să vă evite la afișarea rezultatelor.

Volumul cuvintelor cheie: nu selecta prea multe cuvinte cheie, singurul rezultat este că le va micșora valoarea. Așa cum am mai scris, trebuie să-ți menții pagina web cît mai simplă se poate, iar umplerea ei cu o mulțime de produse diferite și o mulțime de cuvinte cheie diferite va reuși doar să micșoreze densitatea unor cuvinte cheie cu țintă specifică (acelea care au cele mai mari șanse să îți aducă magazinul virtual pe prima pagină a rezultatelor obținute cu motoarele de căutare).

3. Evită conținut duplicat

URL-urile dinamice pot avea ca efect indexarea mai multor versiuni a unei pagini sau produs de către programele motoarelor de căutare (denumite crawlers sau spiders) pentru că coșul de cumpărături permite mai multe căi de a ajunge la același produs: prin intermediul ierarhiei categoriilor, listelor de produse ale producătorilor, lista prețurilor aranjate crescător sau descrescător, etc.

De asemenea, evită să repeți descrierea și titlul pentru produse diferite care au proprietăți similare. Evită să ai aceleași descriere și cuvinte cheie la meta tag-uri pentru pagini diferite, chiar și atunci cînd aceste pagini tratează subiecte similare.

Toate acestea pot cauza penalități la paginile voastre din partea motoarelor de căutare.

4. Optimizarea Meta Tag-urilor și a conținutului

Folosește modulele pentru meta tag-uri pentru a optimiza etichetele pentru titlu, descriere și cuvintele cheie, iar cuvintele alese de tine pentru o pagină/un produs specific ar trebui să apară cel puțin o dată în aceste etichete și ar trebui să fie plasate cît mai aproape de început.

De exemplu: titlul din rădăcina paginii ar trebui să apară pe fiecare pagină a site-ului web, dar numai după numele categoriei sau al producătorului și după titlul produsului atunci cînd navighezi prin site prin ierarhia categoriilor, listele produselor ale unui anume producător și descrierea produsului (de exemplu).

Nici titlul și nici descrierea din meta tag-uri n-ar trebui să conțin cuvinte precum un, de, al, pentru, și, dar… etc pentru că ele micșorează relevanța cuvintelor cheie. Dacă chiar sînt necesare, folosește cît mai puține.

5. Conținut adițional

Unul dintre cele mai mari greșeli pe care le-am observat în cadrul unor magazine virtuale și pagini web este aceea că ele conțin doar lista de produse, o descriere sumară (un rezumat) și nimic mai mult. Au existat anumite cazuri, de exemplu produsele cosmetice feminine, unde eram aproape pierdut (ca bărbat nu știu decît cîteva lucruri despre produsele feminine) și a trebuit să folosesc motoarele de căutare pentru a găsi alte pagini care să-mi spună cum se folosește un anume produs și de ce ar trebui să fie folosit în locul altora. Evident, nu folosesc produse cosmetice feminine, dar este un foarte bun exemplu (și mai ales, real: mi-au fost clienți, le-am realizat pagina web).

OsCommerce îți oferă un foarte bun sistem de a-ți vinde produsele online, dar nu îți oferă foarte mult conținut. Pentru a fi găsit cît mai ușor de alții (străini care n-au auzit pînă acum de tine), trebuie să creezi conținut adițional (suplimentar), ceva care să explice de și cum acești străini să vă folosească produsele.

6. Crearea de redirecționări (“Link Building”) și popularitarea paginii

Pînă acum am scris numai despre optimizarea pentru motoarele de căutare din interiorul paginii. Seo din afara paginii (crearea de redirecțiinări pe alte pagini) este o parte importantă a acțiunii și are ca efect mărirea popularității magazinului virtual și, de asemenea, îți poate aduce trafic pe site.

Ține minte întotdeauna să folosești aceleași cuvinte cheie atunci cînd faci optilmizarea pe pagină și cînd faci trimiteri pe alte site-uri la pagina ta (ca parte a locației, dar și ca parte a descrierii). Categoriile de pe pagină și redirectările externe spre ele trebuie să se potrivească întotdeauna.

Versiunea în limba engleză se găsește aici.

 

Articol preluat de aici.

SEO, continutul unui site si importanta gramaticii

Poate că nu v-aţi gîndit niciodată cît de importante sînt cunoştinţele despre gramatică cînd v-aţi scris conţinutul pentru site, dar aceste cunoştinţe sînt mult prea importante pentru a fi ignorate. Cunosc cîteva specimene de indivizi care scriu o mulţime de articole pline de greşeli pe paginile lor, iar unul dintre ei are şi ceva pretenţii de politician… şi le-am spus de fiecare dată cînd am avut ocazia să-şi corecteze modul în care scriu, mai ales erorile gramaticale.

Sînt cîteva puncte de vedere care trebuie luate în considerare în momentul în care începeţi să scrieţi articole pentru site (voi înşivă sau cel angajat pentru a face acest lucru):

- toată lumea care are acces la internet le vor putea citi, nu doar clienţii voştri, dar şi prietenii voştri, partenerii de afacere, reporterii şi publicul lor… într-un cuvînt: toată lumea.

- pagina voastră este, într-o anumită măsură, oglinda voastră (ca persoană sau afacere), şi a produselor şi serviciilor pe care le vindeţi pe internet. Toate lucrurile bune şi rele care apar pe pagină se vor reflecta la voi, depinde prea mult de circumstanţe pentru a începe să scriu despre asta acum.

- comunicarea prin internet se face în primul rînd prin text, acest lucru este probabil motivul pentru care motoarele de căutare doresc cît mai mult conţinut posibil pe o pagină (Google, de exemplu, şi-a schimbat de curînd algoritmul de căutare pentru a pune accent pe conţinutul unic). Se spune că o imagine face cît 1000 de cuvinte… imaginea aia vă va aduce cîţiva vizitatori care se vor întoarce numai dacă vor găsi conţinut bun în site.

Un site bine optimizat este acela care este citibil în acelaşi mod de către oameni şi de motoarele de căutare. Toţi citesc conţinutul lui şi judecă pagina în funcţie de el, chiar dacă procesele sînt foarte diferite. Din punctul de vedere al motoarelor de căutare greşelile gramaticale din text ar putea crea o variantă diferită de indexare în interiorul motorul de căutare decît cea la care v-aţi aşteptat atunci cînd aţi scris conţinutul, iar motorul nu va redirecţiona atîţia utilizatori cît v-aţi aşteptat.

Din celălalt punct de vedere, este foarte dificil pentru un om să citească un text care conţine o mulţime de erori gramaticale… poate fi considerat uneori chiar o formă de tortură. Toţi facem greşeli, dar diferenţa este rapiditatea cu care ne corectăm erorile şi, în timp, numărul lor. Primul rezultat al citirii unui text scris aiurea este o opinie proastă despre site, nu doar despre articol, şi s-ar putea ca vizitatorul să nu citească articolul pînă la final. În cazurile mai rele cea mai comună reacţie este ca vizitatorul să nu se mai întoarcă vreodată pe site.

Multă lume are tendinţa de a judeca rapid dacă le place sau nu un site pe care-l văd pentru prima oară. Greşelile gramaticale vor înclina întotdeauna această judecată spre ceva rău sau mai rău despre pagină, iar proprietarii ei vor pierde întotdeauna bani (în lumea virtuală a internetului vizitatori  = bani).

Versiunea în engleză se găseşte aici.

 

Articol preluat de aici.

Caminul de ingrijire Bunul samaritean (Good Samaritean), fundatia Aliabis

Lansarea paginii: iunie 2011.

Tehnologiile și limbajele de programare folosite:

- html și javascript

- php

- mysql

- css

- ajax

Pagina este optimizată pentru motoarele de căutare, iar utilizatorul are opţiunea de a-şi completa singur şi dinamic metatag-urile. A fost realizată de către Supravirtual SRL.

Informaţii generale despre Bunul samaritean – Good Samaritean

Fundaţia Aliabis a demarat în anul 2008 un proiect de construcţie, la intrarea în localitatea Livada de Bihor, aproape de Oradea, a unui cămin pentru vîrstnici. Adăpostul social a fost inaugurat în luna ianuarie a acestui an şi poartă numele de “Good Samaritan”. Noul cămin poate găzdui până la 45 de persoane.

Au o experienţă de 25 de ani în îngrijirea bătrînilor în Statele Unite ale Americii, au experienţă în diagnosticarea diferitelor dizabilităţi fizice şi mentale specifice vîrstei. Sînt specializaţi în îngrijirea persoanelor cu Alzheimer, demenţă şi îngrijire de Hospice şi oferă 24 ore pe zi, 7 zile pe săptămînă asistenţă şi supraveghere

Alte beneficii oferite

Ei pun la dispoziţie mai mult de 1 hectar spaţiu verde unde puteţi găsi linişte, aer curat, odihnă, loc pentru plimbare şi relaxare, centrul de îngrijire este dotat cu cameră de exerciţii pentru ca locatarii să-şi petreacă timpul eficient pentru cine doreşte activităţi de interior. Oferă activităţi şi program creştin o dată sau de două ori pe săptămînă, iar grădina este oricînd la dispoziţie pentru oricine doreşte o activitate în aer liber. Acceptă persoane de orice vîrstă fără discriminare, dar locurile sînt destul de limitate.


De ce este important continutul

Poate vi se pare ciudat sau interesant ce am vă spun acum, dar multe dintre paginile de prezentare ale firmelor (cel puţin cele româneşti) sînt foarte sărace în conţinut. Au o listă cu produse şi servicii, ceva formular de contact şi informaţii despre companie şi cam atît. O spun din proprie experienţă (cîteva dintre paginile web pe care le-am făcut şi pe care le-am accesat de-a lungul timpului nu s-au schimbat prea mult în ultimele luni sau ultimii ani – s-au schimbat unele informaţii şi produse/servicii dar din punctul de vedere al motoarelor de căutare sînt pe nicăieri) , dar şi din ceea ce am observat pe alte pagini. Din ce-am putut observa, pe la noi cele mai consistente pagini sînt cele de ştiri, “blogurile” şi paginile de anunţuri gratuite/directoarele web.

Mă gîndesc că v-aţi dat seama principalul motiv pentru care este important ca paginile web să aibă un conţinut cît mai consistent: ca să fie găsite mai uşor de motoarele de căutare. Scriind despre subiecte care au puncte comune cu produsele şi serviciile oferite se generează mai mult trafic, iar pagina devine mult mai cunoscută decît fără acel conţinut. Chiar dacă vizitatorii vor ajunge mai degrabă pe conţinutul auxiliar (şi nu pe produse şi servicii) există şanse considerabile să revină pe pagină dacă găsesc ceva interesant şi demn de urmărit mai departe şi să apeleze şi la domeniul de activitate al firmei respective.

Din proprie experienţă vă pot spune că acum cîteva luni am făcut o pagină pentru o companie care comercializează produse cosmetice pentru femei. Nu prea am habat de acest subiect, aşa că le-am spus fetelor care se ocupau de vînzarea produselor în magazin că ar fi interesant să citesc de ce se foloseteşte un produs în detrimentul altuia sau care sînt metodele cele mai eficiente pentru folosirea cosmeticelor. Personal nu mi-ar fi de nici un folos imediat, dar nu se ştie niciodată cînd aş avea nevoie de informaţii în domeniu. Oare se merită de zisă că nici după 6 luni fetele de la firma de cosmetice nu au făcut absolut nimic în sensul sporirii conţinutului paginii? Chiar şi acum pagina conţine doar o listă cu produsele şi cîte o descriere foarte succintă a lor.

Ne tot lăudăm că trăim în era informaţiei, dar încă ne lipseşte acea educaţie de a folosi cu eficienţă informaţiile pe care le avem la dispoziţie.

Open source versus license versus custom software

Logo Open Source Initiative

Image via Wikipedia

The debate about open source software versus licensed software is so old that I don’t think I can bring something new and relevant to that. It has been said almost anything that could be said and both side has it’s “fanatics” that are sure that their way is the best way to do.

The open source software is a computer software that is available in compiled form (when necessary) and in source code form, some copyrights reserved for the creators of the code are provided under a software licence that permits users to study, change, improve and sometimes to distribute the software. Some open source licence are gathered under the Open Source Definition and others are available within the public domain.

All the rights to a software code is reserved to their creators, that rights are changed when the owner gives them up (open source code) or sell the code (based on a legal contract to create custom software or just to buy an already existing piece of software). A licence is a legal instrument governing the usage or redistribution of the software, a typical licence grants an end-user permission to use one or more copies of the software in ways where such a use would otherwise constitute copyright infringements.

As a software engineer, a webdesigner and an end-user I had to deal with open source and licensed software as well. Usually I rely a lot on the open source software (Linux distributions, Open Office and others, including several tools to get work done), but there are moments when I pay gladly for the licences (I still need a copy of Windows to test stuff, there also are a lot of software that deserve their money several times over).

From my personal point of view, the best part of these two distinct ways to deal with the software code is that you can start a project from scratch (and get your money when delivering to the customer), but also you always can get the open sources and start customizing them to fit the requirements (it’s faster, but you are selling a service, not the code itselft and there are not so many financial benefits from that in a single project). Either way, the client gets what she/he wants and everybody is happy (or they try to be). That’s why I say that the licence software as we know it is slowly dying, nobody will be interested to buy something that does not have attached a period of support and maintenance or even improvements (as a clause in the development contract). This might stop the opposition to the open source software as they (the open source and the licence software) will emerge into services, not just some delivered code.

The article is here and here.

Web design and seo services

screenshot from a opensource search engine (op...

Image via Wikipedia

Do you want a web page or a web application? Excelent. Do you have a webdesigner or a web company to create your application? Good. Use them. What about the promotions of your product on the internet after delivery? Usually, the page is realease and that’s all, the webdesigner’s job is done and it is your bussiness to get somebody to promote your page or application and to get it well-known.

It’s the year 2011 Christian era and I started creating pages (professionaly speaking) about 7 years ago. I’ve picked up some stuff about search engine optimization in the last several years, but only lately, since the beginning of the last year, I have started to give it the necessary attention. Several weeks ago I had to make some minor improvements in one older page and I was a little ashamed… it was very poorly optimized for the search engines.

We are offering these services, but I am not going to convince you in any way to come to us… all I want is to give you some piece of advice: the web designing and the seo always work great together. The best pages are the ones that promote theirselves, in the matter of their content, how they looks (the design) and, the most important, their structure. The content and the design will make the people talk about the web page or the web application, but it will not bring it in the first 10 results of the search engines.

There still are companies and webdesigners that offer web development services and seo services, I know at least a few of them. It’s a good way to make some extra money from some clients that have no idea about what is a web page and how the search engines works: to create a web page with a minimum optimization on site and to offer that optimization as an auxiliary service. This works more often than you might think, but the client will always lose something: time, money or both.

So, when you decide to get a web site or a web application put the condition when picking up somebody to work on it: that the product must contain the basics or extended optimization for the search engines on site (integrated in the application).

The article is here and here.

Seo and webdesign: registering a domain and choosing a domain name

The hierarchical domain name system, organized...

Image via Wikipedia

Some of my seo works I did in the last months have proven every time that one’s presence on the internet does not start with his/her web page, the optimization of the site and all the content inside it. It starts with the name of one’s domain and it’s intended purpose. This article is about some tips about the importance of registering a domain and choosing the best name for it.

Register the domain as soon as possible.

Even if you don’t have the money and/or the time to get a web page you must register the domain as soon as possible. Now, if you can, or somebody else may register of himself/herself. You don’t need to have some hotshots specialist in marketing or web designing along to tell you what to do… just choose the best name and register. You don’t want to get the-domain-name-nobody-wants.com or some leftovers that may be what you want or not. Reserving the domain is the fastest part to create a business or a trademark over the internet.

Keep the name short

Some domain names can reach 67 characters but usually it’s difficult to memorize them and not all have enough patience to write all of them into their browser. So, keep the domain name as short as possible and have in mind that the people have to make a strong connection between the domain name and what it represents (what you want to sell or to promote on it).

If the name of the domain is your own trademark (your name, the name of something you belong or the name of your business) it is usually more important then the shortest and the best description of your activity. You should keep it.

Domain-name dot what?

It’s not uncommon to register more domains with similar names or domain names that complete the original name with auxiliary keywords. Some registrars even offer bonuses when you register more than one domain names and encourage the buyers to register the same name with different suffixes. For a long time the .com suffix was the first extension the most people try (access) when searches for a site and for some it will remain the most important. But, lately, a lot other suffixes (.net, .org, .tv, .eu, different countries TLDs, even the .xxx suffix for porn) became more and more wanted.

If you want company-name.com and company-name.org or company-name.net are not taken (for examples) you should register them also. They are not expensive, somewhere about 10 euros for an entire year/domain and they can be parked (redirected) on the original domain. The target is very important: you don’t need a China domain name if you your products are targeted to some small islands in the Mediterranean sea. But for just a few bucks you can cover all the possibilitiesall the targets you want. Some people even register the misspellings of their desired domain name just for that.

Anyway, try to find a domain name that has only one possible spelling and it’s very easy to type and it must be easy to remember. Most people are hard spellers and/or just lazy… choose your domain in such way for them to find you very quickly.

Commercial appeal (more or less)

One way to register a domain name is the commercial perspective: it’s just like a marketing campaign. If you want to sell/promote something then choose the best words to describe the product(s) and the shortest description. The internet is your billboard and you want to put your brand in everybody’s browsers and to sell lots and lots of products. And, of course, to get lots and lots of visitors (traffic).

More, if one or more keywords does not have commercial intent it does not mean you don’t want to optimize for them. The keywords in the name depend of the searches the users and if the not-so-commercial keywords gets you a lot of traffic it’s more than ok to include it in the domain name.

Avoid trademarked names

First of all, we have all heard about guys that thought ahead and bought some multi-million-euros-domains-names (companies names or product names, even movies titles). In the beginning the companies that released that names spent a lot of money to buy the domains from that smart guys, but lately the tendencies are to send the layers first to protect theirtrademarked brand. Usually they already spent lots and lots of money just to create and to develop that brands and it’s a lot easier to put to work the lawyers they already hired for various aspects of their businesses.

Type-In Traffic

Is when somebody access your site by simply typing the domain name in the URL bar in their browser and adding the suffix (usually .com, but not only that) at the end. If your domain name matches exactly with the keywords typed in the browser there is a chance to get some traffic from that.

Avoid the numeral substitution and slang

You can always add numerals into a domain name, but avoid substituting commons words with numeral (for example 4 instead for and 2 instead to) because it can create confusion and it’s hard to remember. From the same reason don’t use slang (for example u instead you). Also watch out for the numeral 0 because it is often mistaken for the letter O and viceversa.

Make your domain unique

The more unique domains (as design as domain name) are easier to remember. Search the all possible names for your domain and stick with the most unique one – it will stick and you can benefit from that for years (you can use for this the non-commercial keywords but important in the searches).

Hyphenates inside the domain names

The common sense and the habits say that the hyphenates should not be used inside the domain names: the people are not used with them in the URLs and the can easy misspell and can and up to nowhere or, worse, to the competitor’s site. More, when you tell somebody about a site about web design, software code and seo do you tell the to put hyphens like this (http://www.webdesign-software-code-seo.com/ ) or not? The most people don’t say it.

There are also some advantages to the hyphens inside the domain name: the search engines can distinguish your keywords better and thus return your site more close to the first results in search results and the non-hyphenated form may no longer be available.

Personally I prefer to put the hyphens in the name because I want to mark the keywords as clear as possibles. The humans can be educated to take them in consideration, it would be an improvement for most of them.

Plurals, “the” and “my” domain names

Very often the domain name registrar suggests alternate forms of the name you typed, especially when the domain you want is already taken. For example, if you wanted onlinestore.com the suggestions can look like this: theonlinestore.com. myonlinestore.com, onlinestores.com (and maybe some more) if they were not already taken as well.

If you really want some for of the chosen domain name than take it (or them if you want), but always remember to promote the full name of your domain (with the affix). You also must take in consideration that the plural can create confusion because a lot of people will forget to put the final s in the name.

Search for dropped domains

The dropped domains are these domains that have been changed from registered status to unregistered status. This usually happens because the registration renewal fee was not paid (the company went out of business or somebody just forget to pay). Anyway, in this case anybody can register the domain for himself/herself and to get an already know domain for the same price of a new one.

Domain auction

Believe it or not, there are auction for the internet domain names. It is a different method to get a domain for some price (it depends of the results of the auction). The problem is that you may also get the reputation of the domain, and that be bad or good.

The article is here.

Search engine optimization (seo)

We offer consultance for search engine optimization and we implement this optimization where it does not exists. The web pages we design have the seo integrated, but not all the designers do this and the pages must be optimized later. The sites designed in flash, for instance, are almost not existent for seo. even with the fast improvements from the search engines point of view and these sites have to be helped (further designed in ways that are not always seen by the visitors) to be found easier by the internet users. We offer alternative solutions for this, but you have to contact us to analize your site and to offer you the best options.

The details depend for each project, a list of the clients (and the web pages) to whom we offered consultance or we redesigned to match seo criterias is here. One of our projects for the consulting when web design, software developing and search engine optimization are involved is at http://www.webdesign-software-code-seo.com. We invite you to read more about the subjects and call us.

We are located in Oradea, Bihor county, Romania.

Supravirtual SRL – Web design, web developing, custom software, seo, consultanta si promovare in Oradea, Bihor, Romania

Supravirtual SRL este o firma de consultanta si programare. Realizam programe de calculator la comanda (custom software),
ne ocupam cu web design, web developing, seo, optimizare si promovare.
Sintem o firma din Oradea, judetul Bihor, Romania si oferim intreaga gama de servicii TI (tehnologia informatiei)
incepind de la consultanta initiala gratuita, continuind cu dezvoltarea si predarea proiectului si terminind cu
intretinerea si promovarea acestuia.

Iti oferim felia ta de internet la calitate excelenta si pret bun.

Vizitati http://www.supravirtual.ro pentru mai multe informatii, portfoliu si contact pentru comenzi.

SEO and Webdesign: hyphens versus underscore inside URLs

For some time the seo specialists (and a lot of other guys that have some idea about search engine optimization) has recommended that URLs on the page should contain hyphens instead underscore because the some search engines were considering hyphens as word separators but the underscores were just letters inside words. But lately, at least since 2007 for Google, all main search engines are considering both as word separators. Some of them considered underscores as separators from the beginning. There are people that still don’t know that: I’ve seen recent articles (written at the end of last year) that still treats underscores as letter inside words.

As a web developer I started to use underscores to separate words from the beginning because of the language: I am generating the URL from the title or the article (whatever the content – no matter if it’s a blog, a news portal or an online store) and there are a lot of words that uses hyphens as the grammar requires in the Romanian language (I could give you some examples, but it would be meaningless for the most of you) and even some names contains hyphens.

As I told you in the earlier articles, the best URL is the one that’s readable by both the humans and the search engines and it’s the clearest and easiest to understand. From my point of view, these conditions are accomplished using underscores as word separators and the hyphens only where they are needed.

WordPress, for example, started from the beginning with the hyphens as word deliminator and they are stick with it. That’s a good thing, even sometimes I am not sure if the names in the titles are of two individuals or one name created from two other names put together.

 

The source is here.

SEO and Webdesign: the URLs and internal linking for a site

 

There are a few things about the internal linking for a site after talking about the friendly URLs. The first is about canonical URLs. Canonical essentially means standard or authoritative, so a canonical URL for search engine marketing purposes is the URL you want people to see. Canonicalization is the process of picking the best URL when there are several choices and it usually refers to home pages. For example, most people would consider these the same urls:

They look very similar, but technically all of these urls are different. A web server could return completely different content for all the urls above. When Google “canonicalizes” a URL it tries to pick the URL that seems like the best representative from that set. Depending on how your web site was programmed or how your tracking URLs are setup for marketing campaign, there may be more than one URL for a particular web page.

The problem most search engine marketers run into deals with domains when they are not setup properly. In these cases the domain URL without the www prefix (e.g. webdesign-software-code-seo) and the domain URL with the www prefix (e.g. www.webdesign-software-code-seo.com) are considered individual web pages. Since both pages may be indexed by the search engines you could get hit for duplicate content and at the very least you would be splitting your link popularity.

The easiest way to protect your site is to redirect all forms of URL your domain to one standard URL – a canonical URL. For example to force the use of www.webdesign-software-code-seo.com instead webdesign-software-code-seo.com or http://webdesign-software-code-seo.com you must have this lines in the .htaccess file (this is Apache specific, if you use IIS the lines should be the same using ISAPI filter).

RewriteEngine On

RewriteCond %{HTTP_HOST} ^webdesign-software-code-seo.com$ [NC]

RewriteRule ^(.*)$ http://www.webdesign-software-code-seo.com/$1 [R=301,L]

This response to the problem is resolved on the server side, just before the script is accessed. One other way to consider the problem is for the web designer to define inside the page a variable that, in our case, is http://www.webdesign-software-code-seo.com and to use is to construct all the URLs inside the page.

 

The previous part of this article says about one way to create duplicate URLs. Another way to obtain such URLs is to when they are generated dynamically and there are flaws in the script. For example, when you generate the URLs from only the title and you put the same (or very similar) titles to your articles you can get the same URLs. I am thinking the words separators (hyphens and underscores, but this is another subject and I will write about it later).

There are websites (like the ones create with the wordpress blogging scripts) that can generate multiple URLs for the same article. Some examples are the following ones:

Although it makes sense to enforce unique URLs for all your web pages inside any site as Google imposes a penalty on suspected duplicate content, it’s not always possible to do so. Google have been introduced a way to specify the unique URL (the canonical URL) of any web page by using a meta link tag. Setting this tag is simple: you first decide which URL you wish to use, and then add this link tag to the <head> section of your HTML page something like the next example.

<link rel="canonical" href="http://www.webdesign-software-code-seo.com/my-blog-post-number1" />

Google claims that this would not be treated as a directive, but a hint that would be honored strongly. Additional URL properties, like PageRank, would be transferred as well.

 

The next important thing are the bad URLs, I mean the URLs on the sites that can not be found, clicked, visited or submitted to social media. It may be a technical problem (server is down, the internet access with problems, etc.) but it also may be a design/maintenance problem: indexed links may disappear from time to time (temporary or for ever).

The technical problems can be solved (and the most of them are solved in time), but the other problem depends entirely by you. When you are designing a page make sure that the URLs in the site does not have flaws and all them are working ok before putting the site online. It’s no fun for a human to have a list of articles on the page and a lot of content in that articles and when he/she tries to access them find a 404 error page because the URL was not created all right, especially when from other part of the site the article can be accessed ok. The search engines acts in the similar ways: if there are bad URLS (404 error pages) the will not index it.

When an article is deleted (from some reasons, depending of the owner of the site), there are 2 ways to react to that from the designer’s point of view: the URL will completely disappear (and the search engines will not find an already indexed URL) or the URL will remain the same and the content will be replace with a message similar with “this article has been erased”. From the search engines neither way is perfect, but URLs appearing and disappearing periodic with no message is not something good.

From the seo point of view, bad URLs are also the one that contains special characters (spaces, apostrophes and other characters like %e2%80%93), but that can be corrected by generating or redirecting to friendly URLs.

 

The internal link structure of a website works in the same way that external links does: in order to build a quality internal link structure a site has to add links on it’s sub-pages and these links need to contain the keyword or search term that is being targeted. There is no limit on how many links from internal sub-pages can be created… there can be 10 pages or 10 billion pages. When the search bot sees these links all pointing to a specific page (no duplicate URLs and no bad URLs) it is going to read the provided anchor text in those links. It will then assume that the page being linked to is important for the anchored keywords.

Deep link building is a good way to separate great websites from the mediocre ones: linking to sub-pages of a website is one of the best ways to grow long tail search traffic. It also is a great way to built up the site authority.

The first step when building deep links is to define the target (or the targets) of the site and them keep them focused all the time. For example, this site is dedicated to web design, software code and seo and you will not find here anything other than that. Usually the web sites are custom to their owner needs, and they have only a few targets (a limited number of subjects for the content and keywords). The bloggers can write about they want, but even they have to customize the subject and the contents of their articles accordingly to what people is searching.

The second step in the process requires the identification of sub-pages that can be used to gain more search traffic and can help boost top level keyword rankings. Top level keywords are very competitive and they usually require substantial link building campaigns to move up in the rankings. A great way to boost the authority of pages that are targeting these competitive search terms is to increase the internal authority of those pages. One way to do this is by adding a contextual link to the sub-page that links to the competitive top level page. Adding deep links that point at these pages will boost their authority. The authority of you site will increase together with the the authority of the pages inside your site.

In one sentence, make the important pages on your site as visible as possible (inside the site and on other pages). For the first part the web designer is the person that can help you (a smart one, with seo knowledge, can even give you some suggestions) and for the second one you should aks the persons that do marketing (or seo marketing) to do this job.

 

The source is here.

SEO and Webdesign: SEO friendly URLs

In the very beginning of this article I must tell you that an URL comes from Uniform Resource Locator (the initials) that is a Uniform Resource Identifier (URI) that specifies where an identified resource is available and the mechanism for retrieving it. URI is a string of characters used to identify a resource or a name on the internet. Such identification enables interaction with the representations of the resource over a network using specific protocols.

It is said that in popular usage and in many technical documents and verbal discussions the URL is often incorrectly used as a synonym for URI. I’ve also met a lot of people that are using the term and they don’t know what’s coming from.

The way you create the URLs inside you page is one of the most important methods to improve the search engine optimization. Friendly URLs means they should be readable by the humans, but this counts for the search engines as well.

There are two things that are important: the first one is the human point of view. How many of you will access an URL that looks like http://www.webdesign-software-code-seo.com/8548-954page.html and how many will access http://www.webdesign-software-code-seo.com/freelancers-wanted/ or http://www.webdesign-software-code-seo.com/freelancer-jobs/? The tendencies are overwhelming for the second type of URLs because they contains words that have meaning for us and that gives clues about what the page contains.

That’s why it is better to use words in the URLs even for the search engines (the second point of view), especially if they are keywords (I mean the words that are the most relevant inside the content and the subject of the article, that the users may search on the internet). The best way to make a friendly URL is to create it based on the title of your article (and the date if this helps to identify faster the URL you are searching on a big site) and the underline the keywords using the heading tags. The search engines see the all this elements and it helps to index the page easier and to improve it’s ranking.

The friendly URLs are always static URLs. There are a lot of sites that generate URLs like this: http://www.some-site.com/index.php?category=456&subcategory=12&article=44574 and that’s called dynamic URL. When spaces, apostrophes and other special characters (like %e2%80%93) appears in this dynamic URLs it’s even worse: when you try to put such link on the Facebook or StumbleUpon (or any social network) there are a lot of chances that the URL will appear broken.

From the search engines point of view the static URL will be indexed much easier than the dynamic form, and there is no confusion and no missing parts from what could be important inside the URL.

Also, one of the most important things is to keep it as shorter and as descriptive as you can (clean and simple). The shorter the URL is the more successful it will be, as for web rankings and for the visitors’ use (this includes people copying the URL for link purposes). Also the twitter URL posting (for sharing information as well for backlinking) have became a habit in the last few years and a longer URL can not be posted there. More, if a URL string is long the weight and relevance of each word inside is diluted. If your URLs are keyword-rich, including too many other words or phrases means that the importance of the keyword is lost amidst all the other words.

For example consider the following URLs:

http://www.readmybooks.com/horror-science-fiction-temporal-travel-book.htm
http://www.readmybooks.com/store/books/science-fiction/horror-temporal-travel/book6888767.htm

The first URL is succinct, has the relevant keywords and no surplus syntax to dilute the importance of these words, and is easy for somebody to read, copy, and paste. The second URL is more complicated and the relevance of the keywords are reduced.

URLs can be constructed using upper and lowercase or a mixture of both, and the servers make the difference between them. Mixing uppercase and lowercase (even when following standard grammar rules such as using a capital letter for a name) can make your site structure unnecessarily complicated. You also run the risk of losing visitors who forget to use the required capital letter through the URL and then can’t access the page. The most common way to post the URLs across the internet is to post them lowercase. If you are redeveloping your URLs and come across pages using uppercase you should create a permanent 301 redirect to a lowercase version to avoid confusion.

There are a few tools and methods used for the URL rewriting in order to have the friendly URLs, one of the most common is using the .htaccess file (this is the special file that sets up the deal for you, it can contain all sorts of directives for the Apache server. If you’re not using an Apache-based server, you’ll have to read your server’s manual on how to do it) put in the root directory of the site. It works perfectly with the Apache server and php (for example), so it works fine with all the php-based systems. I will give some examples how to work with .htaccess and the other tools later.

Finally, it is very important when developing and maintaining a site is that you must keep the same structure of the URL. Do not change the rules to generate the URLs after the site is online, especially if they are created dynamically for the entire site. Once one URL is online it must be the same as long as possible (until the site drops dead or the internet ends). The search engines do not like the sites whose URLs changes from one month to another (for example), so try to change (even correct when necessary) them as little as possible. Also try to keep the URLs the same on the entire site, not depending by it’s sections, this will make future development much easier as there will be a standard convention to follow… if your URL structure is globally used the visitors will also find it much easier to understand how the information is organized and stored and they will find what they are searching faster.

 

 

The source is here.

Despre webdesign-software-code-seo.com

Scopul paginii este simplu: de a împărtăşi experienţa (mea sau a oricărei persoane interesată să scrie acolo) despre web design, dezvoltarea de programe de calculator (software) şi optimizarea pentru motoarele de căutare. Dacă veţi fi încîntaţi de pagină şi de soluţiile oferite ne veţi putea contacta pentru a vă creat programe la comandă sau pentru a vă îmbunătăţi pagina web (ca şi aspect, sau design dacă vă plac englezismele, sau sfaturi pentru seo).

Veţi putea alege oricare dintre feelancerii din echipă pentru proiectul vostru, dar toate comenzile se vor face prin Supravirtual SRL.

Limba paginii este, cel puţin pentru moment, engleza. Poate că în viitor vom scrie şi în alte limbi.

Pagina este aici.

About webdesign-software-code-seo.com

The purpose of this page is simple: to share our experience (mine and whoever is interested to join me here) about the web design, the software developing and the search engine optimization. If you are pleased with this page and the solutions offered here you may contact us to create custom software for you or to improve your web page (as design or as seo advice).

You may select any of the freelancers in the team for your project, but all the orders will be through a company called Supravirtual SRL. That’s a Romanian company if you need to know that (I know that some will not like that, it will be entirely your problem), but we offer only the best quality to our customers. Just try us.

The page is here.

SEO and Webdesign: The content of the webpage

One of the most important parts of the search engine optimization is the content. From the human point of view, if you do not have relevant content nobody will stay too long on the page. From the search engines point of view the keywords and the heading tags that are organizing the text are most relevant.

Once you have your meta tags setup correctly you will want to move on to the page content; here you will have to understand the H1 to H5 title tags and the value of these tags on the page. Additionally your content will need to be rich and unique to some point where it is friendly for humans as much for the search engines, being rich and unique is the reason all of them will remember your web site. What’s the point of lots of people accessing your site if all they see is a number of words that mean great things to the search engines but almost nothing to them because they are very common and they’ve met the same sentences and phrases in 10 other places?

The easiest and most basic SEO rule is that the search engine spiders can be relied upon to read basic body text 100% of the time. By providing a spider with basic text content, you offer the search engines information in the easiest format for them to process. Some search engines can strip text and link content from flash files, but nothing can compare with the basic body text when it comes to providing information. You can always find at least one way to add text into a site without compromising it’s functionality, looks and feel.

The content itself should be thematically focused, it means you should keep it simple and clear. When you want to approach multiple topics try to put them on different pages inside the site, it will be clearer for the humans as for the spiders. Keep always in mind that unique topic-focused content for the pages inside your site is a basic seo techniques to make everything simpler but also to improve the quality of your content.

The ways (and some suggestions) how to write the content is another subject, I will approach it some other time. But one thing is for sure: not all of us are gifted to such thing, some are better than other. If you are not satisfied with the content of you site or you don’t know how to write it ask somebody that knows. There are a lot of bloggers and copywriters (people that are writing web content for money) in this big world that can help you.

Heading Tags

The heading tags used to be only the responsibility of the web designer, but since the development of the wysiwyg editors (what you see is what you get editors) you can format you own content a lot better than before. You’ve seen them in wordpress, blogger, blogspot, in any blogging system by the way.

I’ve written already about the choosing of the keywords. Use the heading tags to underline the keywords: many search engines place more emphasis on the text within heading tags, so make sure they use keywords. Use one <h1> tag per page with the most important keywords and use the other head tags (<h2>, <h3>, etc) to provide variations and support the main heading.

 

<h1>Books</h1>

<h2>Romantic books</h2>

<p>… some list about the romantic books and their love stories…</p>

<h2>Adventure books</h2>

<p>… Robin Hood, Robinson Crusoe, The lord of the rings…</p>

<h2>Horror books</h2>

<p>… Stephen King and all the others writers…</p>

Page text and the rest of the content

 

The relevance of your pages is given in some way by the keywords and common phrases the people might find inside them so be sure your pages contain that. Write accordingly to the thematic of the site, but write about what interest others. Be careful about the frequency of your keywords… you want to have them occur at least a few times if possible, but don’t repeat them so much that the copy becomes unnatural. It is important to discretely spread keywords around without making it obvious. Neither keyword should take up more than 12-24% of the entire body text, it is often considered as spam.

Also remember that text contained within images will not be picked up by the search engines, they still can not read that. Only actual text on the page will be indexed.

Do not use too much content right on the front page: the loading time of the page and the redundancy of additional words used will reduce the chance of showing up in relevant searches.

HTML Code Page

In case your website uses a language different than the default of the search engine which your target audience prefers (for example: someone for America or Asia finds something on the web page from Romania) or your website uses special characters unique to that language, make sure to implement the proper HTML codepage tag. The Unicode versions of special characters (HTML encoded characters) are more or less impossible to look up for now in most search engines.

 

Lately, I mean the last few years, when I design pages for my clients I am always telling them to write as much and as good as they can. Mainly my job finishes when the page is fully functionally and the maintenance I do in time is limited to the scripts, and almost nothing about the content of the page. That depends of the project, of course, but I had the chances to see clients adding products to the sites with only few words as description, nothing special. That pages did not have many visitors, only a few people found them using the search engines and the most part of them visited the pages because the advertisement in the “real” life.

Remember this: the content of your page is the best advertiser and the search engines through the structure of the site are it’s tools.

 

The source is here.

SEO and Webdesign: HTML HEAD Content

Every search engine has it’s own rules to process the html tags inside the head tag. Following next are some some general rules.

The <Title> Tag

First, the title of the html page should be relatively short and describe the page content accurately. Wherever possible, try to include keywords but without distorting the true purpose of the title.

It is one of the most important elements of SEO when it is used properly. A website can increase organic search traffic for each page by using an appropriate keyword within this tag, but this is only effective though when the actual content of a page is about that specific keyword. Search engines are indexing the content of the page as the meta tags and they can easily figure out whether or not the title tag is appropriate for the content contained on a specific page. In order to get full benefit of this tag, the keyword used within it should appear in its exact form within the content of the page. This is the best way to relay to the search engines exactly what a page is about and what keywords it should rank for within the search engine result pages.

The domain name shouldn’t be repeated in the title, it is often considered as spam. Also, it should not be used the same filename as the title tag or the same filename as the domain name, it is often considered as spam.

The title should not be any longer than 70-100 characters including spaces. (Google – DMOZ)

The title should bot be any longer than 60 characters. (scrubtheweb.com)

The title should not begin with the domain name, it is often considered as spam.

The <Meta Keywords> Tag

The meta keywords tag is the least important metatags because the majority of current search engines no longer support these tags and they place little to no importance on them, but it is good to have them filled in on each page. Use the description and keywords metatags in the head of each web page and make these tags different on each web page. The search engines does not like duplicate metatags.

First of all, keep the keywords as descriptive as posibile. It should not used words that are not present in the body of the page (for example: do not enter movies in the keywords tag when the page is only about books). Redundant characters will not hurt overall results, however words after the first 300 characters rarely help in any way.

The first keyword should be the main keyword that the content is based around, this keyword generally appears within the title of the article or page content. The second keyword should be the second most important keyword that the content is based around. Then you should list the next four important keywords or variants of the main two keywords. This has the potential to help a search bot to understand what the content of each page is about.

The tag should not be any longer than 378 characters (searchenginewatch.com referring to Google).

The tag should not be any longer than 268 characters (AltaVista).

Start all keywords with capital letters. (Relevant only on alphabetical listings)

Separate keywords with the “, ” (comma, space) character combination. (Most search engines use either character as the separator ).

You may use phrases as well, but it should not be used any word, not even within phrases, more than 3 times. It is often considered as spam.

The <Meta Description> Tag

This is a very important element of SEO, it allow a unique opportunity for websites to convince searchers to visit their sites and a particular page on the site. First of all, keep the description as descriptive as posibile, but the descriptions on some web pages are often a snippets of content that appear below the clickable titles of a search listing. Creating high quality meta descriptions can improve click through rates in the search results, also creating a poor description can be one of the quickest ways to get passed over by searchers within the search results.

It should not be any longer than 100 characters (Google).

It should not be any longer than 25-30 words (DMOZ).

It should not be any longer than 150 characters (scrubtheweb.com).

It should not be any longer than 200 characters (searchenginewatch.com referring to Google).

 

The source is here.

SEO and Webdesign: Choosing your Keywords

The keywords are relevant for the search engines in two places inside the site: the <Meta Keywords> Tag and the content of the site. When you write content keep in mind a very specific idea and choose your keywords before you start to write, that makes an important difference between creating an optimized site from scratch and the work needed for later optimization.

A research done by Entireweb says that 31% of people enter 2 word phrases into search engines, 25% of all users look for 3 word combinations and only about 19% of them try their luck with only a single word.

Do not choose a keyword to optimize your site for that you don’t have the slightest chance of ranking good with because of the fierce competition.

Do not choose a keyword that nobody looks for. Make a simple comparison: how many people searches for differential equations versus shoes versus porn (or sex). So use only generally popular keywords if you do not need targeted traffic.

Do not choose a keyword that does not relate strongly enough to your content.

Do not use words that may get your site filtered or banned from search engines.

Do not use images with file names or ALT tags (Alt attributes of IMG tag) that may get your site filtered or banned from search engines.

Use lots of relevant content, well laid out into separate pages.

For best results optimize one page for one keyword.

Do not post online half-finished sites.

 

The source is here.

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